What Does A Good Logo Need

By Mack Chris A logo design signifies the meaning of a company or brand without showcasing its exclusive visual representation. 

It’s a small symbol based on the solid support of your product or service. Whether starting a new business or looking to change your current one, finding the criteria for a good logo design can be a little more complex than you think. 

Every business tries to create a logo that helps the public to remember it. In other words, using your desired font or abbreviating your business name with simple letters may not help you take your business to the next level.

Today’s world is full of brands, and we see many different brand logos everywhere. Unfortunately, we forgot most of it, but some brand logos stuck in our heads. 

Why does this happen, and what can you do to ensure your logo design is not forgotten and stays updated? What does a good logo need? What makes a good logo? What can you do to ensure your brand or company logo represents you well? 

Don’t worry. In this blog post, we’ll cover the secret rules or characteristics that a good logo needs.

Read: What graphic designers should know about SEO

A Good Logo Must Be “Simple”

Keep your logo simple! Don’t use too many effects, weird icons, and hard-to-read fonts. Focusing on the basics and choosing simple shapes makes things easier. Also, creating a simple logo makes all forms easier to read and understand. 

Remember, people need to memorize your company or brand and its logo. It is also important to note that one of the most important logo trends these days is minimalism and clarity. Many brands and companies have decided to keep their logo simple in recent years.

A Good Logo Must Be “Memorable” 

Everyone wants their business name and logo to appear in people’s minds when they seek help to resolve a problem they can fix. No matter how many new businesses enter the market, memorability is the feature that keeps a brand “at the forefront” of customers. 

If at all possible, keep your logo design strong enough that consumers will remember its shape and meaning. 

A recognizable logo helps customers remember why your company or brand exists and its meaning. For example, the “bite” on the Apple logo was taken from its logo to make it easier for the public to remember and show the brand’s enthusiasm to seek innovation.

Read: Best website design software for 2022

A Good Logo Must Be “Distinct”

Irrespective of all, your logo should be different from your competitors. Enjoy editing your logo until you think it’s perfect as well as distinct! Recheck your logo to be easily distinguishable from your competitor’s logo. This way, you can stand out from others and build a unique brand identity.

Here’s some advice: don’t design a logo by just using the online logo maker. Instead, you must take the time to check your targeted audience and market. This will help you create the best logo based on the strong point and weak points of your business. 

A Good Logo Must Be “Versatile” 

A good logo should be printed in different sizes, diverse materials, and applications without ruining its effectiveness. The graphic should be generic enough to be used in a variety of mediums. 

A great logo should work well on your website or your social media platforms, on print ads, videos, and on letterhead. A professional designer knows that what looks good on a website header may not seem good on a brochure and the other way around, so they take care when designing a logo that looks good at any cost. 

Ask yourself: does this logo work just as well on signage as it does on letterhead? Can it be used in color and monochrome? Several graphic designers recommend designing a monochrome logo first to focus on the overall design and then integrate color into the comparison.

Read: What Is the Essence of the Color Theory in Web Design

A Good Logo Must Be “Colorful” 

Just like shapes and layout, every color has its own sense and conveys different feelings. For example, red express enthusiasm, and blue conveys confidence. 

Pastel colors can also remind elements of reality. For example, blue can be related to aquatic and green to nature. While there may be general relations, as in the two previous examples, there may also be social associations. For instance, in America, green is the color of money, while in Japan, purple is the color of wickedness. 

As stated in the first secret rule, the logo should be simple and easy to remember but simultaneously convey the message and brand image, so color psychology is used to represent the business message.

A Good Logo Must Be “Relevant” 

A good logo design should be relevant and connect with your audience. It would be best if you found a way for your logo to communicate with your audience and use design elements based on their age ​​and interests. If you want to connect your logo with your audience better, it will appeal to them better. 

The main difference between a good logo design and a mediocre logo design is that a good logo design stays in the customer’s mind because it relates to the feelings and emotions your business wants to convey. This will help your logo attract potential customers and stay in your audience’s mind.

Read: Customer Retention Strategies You Need to Adopt

A Logo Must Be “Timeless” 

If everything goes smoothly, your company will be using the logo for years. No one identifies future trends, but you want your logo to be as timeless as possible. Many large, well-known brands keep their logos constant for years and tweak them over time, and most logos are simple and speak to the brand. 

Conclusion

In short, there are no riddles to creating a good logo design in points a and b. So, for example, if you have a good logo, send your logo a message instead of following prominent design trends and choices. Then, use your brand logo to communicate your brand’s uniqueness. Finally, create unique logo designs using colors, shapes, and fonts.

Author Bio:
Mack Chris is an SEO specialist with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, playing football, and goes, swimming.

 


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