NOTE: The actual contents and opinions are the sole views of the author who maintains editorial independence.Marketing management is usually concerned with setting goals for the company and achieving them by customizing products and offerings. This can be achievedby monitoring the activities of sales reps and managing the feedback sales reps gather from the field from customers.
Technology can allow you to seamlessly guide your sales reps and gather feedback from the field. The insight collected can be used by the marketing team to come up with promotions and new collaterals. CloudApper is a no-code platform that allows you to create apps that help you run your business from your phone. CloudApper SalesQ is a field sales force tracking software that can help you manage sales teams.
Role of Sales Management in Marketing
Proper sales management can help the marketing department in the following ways:
Helping to Stay Competitive
Sales management done right can help the marketing team understand the market and implement necessary goals and budgets to generate high ROI. Insight captured from clients can also help marketing teams come up with new offerings and promotions that can help woo customers from competitors to your brand.
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Setting Prices
Depending on the amount of revenue generation, marketing teams can decide whether the pricing of products should be altered to generate more business. Reports generated by SalesQ in terms of units sold and targets completed by salespeople can help the marketing managers decide whether prices should be increased to generate more revenue or decreased to gain more customers.
CloudApper SalesQ for Field Sales Monitoring
SalesQ can help with the role of sales management in marketing in the following ways:
Collect Feedback from the Field
SalesQ allows sales reps to record the feedback of clients regarding products and services that can be viewed by marketing managers to understand the sentiment of buyers. This can help them tweak products and offerings and generate the most out of the selling effort and hit company goals by generating more revenue.
Provide Directions and Collateral
The marketing goals can be achieved by sending strategies to reps in the field to meet and exceed targets. Marketing collaterals can also be pushed to reps by SalesQ directly on their phones. These can help them pass collaterals to clients which can lead to more orders through detailed product offerings.
Benefits of Proper Marketing Management
Marketing management through a field sales monitoring app can have the following benefits:
Increased Market Share
Understanding the woes of customers and responding to them can help create satisfied customers. This will lead to positive reviews, word of mouth, and repeat purchases. As a result, you will be able to pull in more customers from your competitors, helping you form a prominent position in the market.
Ideas for New Offerings
Customers have problems that your products can solve, and they are vocal about it. Capturing feedback from the field can help you come up with products that serve the needs of your customers, and help you gain new customers. New market segments can be unlocked in this way, helping your business grow.
The role of sales management in marketing is vast, as marketing departments should guide sales teams to achieve company targets. CloudApper SalesQ is a field sales monitoring app that can help in monitoring the activities of sales reps and sending strategies to the field. Sign up now for a 14-day free trial and enjoy a vast library of free apps by CloudApper.
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