Launching an online campaign can take your small business to the next level. But when it comes to digital marketing, there are so many advertising options! It can be easy to get confused and end up going over budget on marketing.When it comes to marketing, there are two things marketers need to consider: cost and results. Digital marketing is better for small businesses than traditional marketing. The lower cost and trackable results make it possible for one person to run a successful ad campaign.
Curious about which types of ads to choose for your digital marketing campaign? Keep reading. We’ll go over the pros and cons of email campaigns, video ads examples, and much more!
Email Campaigns
Email marketing is a bit old-school, but it still works! In fact, email campaigns still boast an incredible return on investment (ROI.) At that rate, it’d be foolish not to incorporate some kind of email.
Even if you do not have a website to collect emails, you can still collect an email list from a Facebook page. If you are just starting your digital marketing campaign, an email list is a cost-effective place to start.
Emails are great because they have incredible versatility. An email campaign can keep current customers up-to-date with newsletters. You can do outreach with new information about products and services. You can even send tailored deals to different segments of your market.
Some top tips for launching an effective email campaign include:
- Personalize your emails
- Create enticing subject lines
- Create dynamic emails with visual communication
If you are at the very beginning of your online marketing campaign, start with an email list!
Content Marketing
Content marketing is a major buzzword, so what is it? It’s sort of like a modern infomercial. It is content, like blog posts, videos, and infographics created to increase search engine traffic. Furthermore, it also helps drive customer engagement. The most common form of content marketing is a keyword-rich blog on a company website.
All businesses can benefit from publishing original content. It is one of the most cost-effective ways to connect with your target audience. When you publish content they find interesting, it builds brand loyalty.
Content marketing is also a means to establish brand authority. Customers gain confidence by seeing your business regularly publish useful industry information. The most important aspect of a successful content marketing campaign is a regular publishing schedule, so you’ll want to use a Martech tool to create a post cue.
Social Media Marketing
Social media marketing gets a lot of hype, but is a campaign worth it? Yes, if you use it the right way.
When it comes to social media ad campaigns, not all platforms are created equal. You will want to do some market research before you commit to a platform. For example, if your main customer base is men in their 50’s, don’t waste money on Pinterest pay-per-click ads. If you are a B2B business looking to generate new leads, look into LinkedIn ads.
Even if you are not focusing on social media ads themselves, a social media page is a great way to enhance customer relations. A social media page is a great way for customers to contact you with feedback. You can incorporate feedback into future products and services. When you respond to customer desires, they notice.
Read: How to Use Social Media Promotions to Grow Your Business
Pay Per Click (PPC) Advertising
Pay-per-click (PPC) ads are an old staple of online marketing. You’ve seen them before: they are those ads you see next to your search results when you google something. The catch is that PPC advertising has been around for so long that the most popular keywords are prohibitively expensive.
How does a small business deal with market saturation? Through long-tail keywords! Long-tail keywords are strings of words that specify your product. Let’s say your business sells artisanal gluten-free dog treats. The keyword “dog treats,” might cost over $100 per click. The long-tail keyword “organic artisanal gluten-free hypoallergenic dog treats,” costs a lot less.
One of the biggest advantages of PPC advertising: you only pay if it works. You do not need to worry if your ad is a flop. The cost of the campaign is directly related to how successful the ad is.
PPC advertising is also great for analytics. They record all kinds of demographic information about who clicks the ad. This includes information about the device used to view the ad. This important information can help you in future ad campaigns.
Read: Best website design software 2020
Web Design
Ok, so I’ve gone on a bit about specific types of advertisements, but how’s your website doing? Pretty much every strategy listed is designed to drive traffic to your website. Your website is what makes or breaks the sale.
Your website is a virtual storefront. If your site is well-designed, visitors will stay longer and care more about your company. Poor web design can lose sales. In digital marketing, you want to keep your website looking good.
Bottom Line
Online marketing campaigns have a lot of options. With some careful research and effective budgeting, your digital marketing can increase your business’ profits.
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