The user experience of every mobile app needs to be on-point if you want to attract people to it and keep them satisfied while they stick around.
This is easier said than done, so if you are struggling to make improvements to your app’s UX, here are a few sensible strategies to implement.
To get to the root of UX issues, you need to be able to sniff them out in the first place. Rather than waiting for users to get in touch with complaints, it is better to proactively monitor app performance to identify imperfections as soon as possible.
With the help of modern tools for monitoring application performance, this is a breeze. The top options will let you trace faults back to the underlying cause, and also factor in secure and stable data storage for peace of mind.
In a mobile app context, onboarding describes the process by which you introduce newcomers to the software and familiarize them with what it can do.
This can be a major obstacle in many cases, because while the app itself might be functional and user-friendly, if users are dissatisfied in the first few minutes, they might never return.
There are lots of ways to optimize onboarding, such as by streamlining account creation by integrating with existing platforms such as Google and Facebook. Adding in tutorial elements to explain aspects of the interface, such as how swiping and pinching behave when used in your app, will also iron out the learning curve.
As well as giving users a nudge in the right direction when they first encounter your app with regards to how to navigate its features and functions, you also need to ensure that the interface remains consistent throughout.
This is not just an aesthetic point, but one which also applies to how inputs are interpreted. If you single-tap to interact with an icon on one screen, then double-tap on another to achieve the same thing, this will be jarring.
Another issue with many mobile apps is that they overwhelm users with choice, and present them with too many options from the get-go, rather than allowing the experience to unfold logically and organically.
Minimalism is a better design trope to follow in this context. Having fewer interface elements, and requiring fewer interactions to get from A to B, is better than overegging it.
All apps need to go through rigorous testing before they are launched. However, you also need to see the value in ongoing testing, tinkering and updating to avoid UX problems going unfixed.
Internal testing is obviously useful, but it is also worth providing users with a way to give their own feedback on how they view the app, what they like and what they think could be improved.
In terms of how you get this feedback, surveys are always an impactful tool. You can also integrate feedback functionality into the app itself, or use social media to see what people are saying.
Mobile apps need to be accessible to as many users as possible, and this means taking into account potential roadblocks to usability which are not always within the standard UX playbook.
For example, offering your app in more languages will open it up to other markets worldwide, while you may also look to integrate text-to-speech and other functions aimed at bringing it to users with impairments.
However you decide to enhance your mobile app user experience, simply deciding to make any improvement is better than settling for less.
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