Google algorithms are constantly changing, and so is the SEO industry. After all, to stay compliant with the necessary guidelines and rank high, you need to stay on top of your game and adjust your website’s contents to each update.Unluckily, that might often be frustrating. You are number one on the first page of search results one minute, and the next, you are on the third page.
However, quite a few basic principles will always stay unchanged, and if you stick to the said principles, you should be able to avoid very unpleasant ranking changes. What principles should you pay attention to, though?
If you want to know the answer to this question, you came to the right place! In this article, you will find seven things that you definitely need to focus on in order to make your search engine optimization strategy succeed!
Regardless of what your business is about, defining your target audience and thinking about the niche that your business belongs to should be your priority when creating a search engine optimization strategy. Otherwise, you will not be able to set the right goals! In order to go about it the right way, ask yourself the following questions and adjust your actions accordingly.
- What industry are you in?
- What is your target audience?
- Who are your competitors?
Links should not be the most important part of your search engine optimization strategy, but that does not mean that they should be neglected, no matter whether it comes to regular links or crowd links.
You can build links in many different ways, but the easiest one out of the bunch is publishing valuable and genuinely helpful content that includes a link to your website. It will help you build trust in your brand and show different search engines that your website is worth checking out!
In order for your search engine optimization strategy to work, you will need to conduct keyword research. It will help you figure out what your audience is looking for, allowing you to create content that each potential customer is likely to find engaging and useful.
Luckily, it is not as difficult as it seems! In fact, you can use a number of different search engine optimization tools to find interesting keywords. For instance, you can use Ahrefs and Answer the Public!
The key thing that you need to remember when creating your search engine optimization strategy is that you are doing it to both attract people to your website and appeal to different search engines. Because of that, you should do it naturally and with your target audience in mind!
For instance, if you want to create content that your potential customers are likely to find helpful, make it pleasant to read. If you want your website to do its job, make it easy to navigate. In short, do everything that you can to make your potential customers’ experience as great as possible!
These days, you cannot get away with having a slow-loading website. Nobody is going to wait a whole minute for your website to load. Instead, that person will just leave and visit a different website that loads quicker.
Google and other search engines know that. In fact, it included site speed on the list of the most important ranking factors! Because of that, if your website has trouble ranking high, it might be that something is slowing it down.
You might not be aware of this yet, but if your website is not mobile-friendly, its chances of ranking high are kind of low. In order not to miss out on traffic that comes from mobile users, you need to design your website with responsive mobile design in mind. In addition to that, you should check what it looks like on both iPhone and Android.
And last but not least, focus on the content. There are many business owners out there, as well as so-called search engine optimization specialists, that support the practice of writing articles and other types of content for search engines, which is a big no-no.
Instead of doing that, create engaging content that your potential clients are likely to enjoy reading. The search engine is not your buyer, and while it might bring you traffic, it will not give you money and make customers trust you.
The search engine optimization industry is experiencing constant changes, which means that you cannot just use one set of techniques on a regular basis. To rank fast and high, you will need to keep an eye out for the latest trends and updates and be ready to adjust your search engine optimization strategy accordingly.
It might be challenging and time-consuming, as you cannot predict what changes you might have to take care of in a few months. However, the must-have elements mentioned in this article are unlikely to be affected, meaning that focusing on the said elements will make your strategy less likely to fail in the event of an unexpected algorithm update.
Target audience, user experience, organic content, and page speed might seem like the most basic things, but they are bound to help you achieve your optimization goals quickly and efficiently!
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