Tracking and analyzing data is a crucial part of all marketing campaigns, including ones based around a virtual phone system. It is what allows you to tell whether the calls that you are getting are genuine leads and where you are getting the said leads from.With that knowledge, you can better understand the people you are selling things to and refine your marketing strategy.
While call tracking might sound complicated, it is much easier than you think. And if you put in enough time and effort and use the right tools, it will give you access to incredibly valuable information about your customers and marketing campaigns. But where do you start?
If you want to know the answer to the question posed above, read on! Below, you will find a list of benefits of using call tracking as a marketing tool and a list of steps that you will need to take to start using your virtual phone system for call tracking.
Why Should You Use Call Tracking?
Call tracking is among the highest quality lead sources that a business can use. The majority of people want to get in touch with a human being when close to making a purchase decision. As a result, phone calls and call tracking turn into a huge business opportunity for any company. If you are not convinced, here is a list of the numerous benefits of implementing call tracking that any business using a virtual phone system should appreciate!
Identifying High-Performing Marketing Methods
Call tracking allows you to figure out how your customers reach you in the first place. Are they calling because of online advertisements? Are they calling because of billboard advertisements? What about your official website? Knowing the answers to such questions will help you understand which marketing methods that you use to generate the highest number of leads. As a result, you will be able to realign your marketing campaign and focus on the methods that deliver the best return on investment.
Getting Useful ROI Figures
Spending a lot of money on advertising without concrete results to show for it can be incredibly frustrating. It might end up being incredibly stressful, too, particularly if you have impatient superiors breathing down your neck. Luckily, with a call tracking system, you will gain access to tangible data that will let you prove that your marketing efforts are yielding an optimal return on investment.
Read: 4 Ways Marketing Agencies Can Stand Out From The Crowd
Saving Large Amounts of Money
Though the integration of a call tracking system with a virtual phone number will require an initial investment, it will also end up saving you large amounts of money. By identifying high-value marketing methods, you will no longer have to spend thousands of dollars on the ones that do not bring the desired results.
Recovering Lost Leads
A call tracking system will give you an easy way to recapture business. If a lead is lost, the tracking information provided by the system can be used to align any follow-up interactions to address the expectations and concerns of any potential customer. If you have a dedicated team of customer service representatives, they will know exactly what to say to turn a cold call into a sale.
How Can You Use a Virtual Phone System for Call Tracking?
Now that you know all about the benefits of using call tracking as a marketing tool, it is time to learn how you can use your virtual phone system for such purposes. The process is not complicated, but it requires you to acquire a virtual number, categorize your contacts, and finally track your sales.
Acquire a Virtual Number
To start benefiting from call tracking, you will have to get a virtual phone number and assign it to a specific marketing campaign that you want to track. It is a great way to get started with figuring out how productive individual marketing campaigns are. For example, if you are using e-mail marketing and pay-per-click advertising, using two separate virtual phone numbers for each individual initiative is the way to go.
Read: Cold emails : How to Properly Validate Your Emails
Categorize
Having established separate virtual phone numbers for specific initiatives, you can start calculating your return on investment. You simply need to record the number of calls made to each virtual phone number that you set up. Since all of your marketing initiatives have a separate number, the number itself can serve as a counter for a specific source of leads. That way, you can categorize your efforts and track the reach of a given marketing campaign, which will make it easier for you to determine which campaigns are working and which ones are not.
Track Calls and Sales
If you keep a record of calls that were made to each number, it will be possible for you to track long-term trends. It can really come in handy when it comes to identifying marketing methods that take longer to work and splitting costs linked with a number of different initiatives. You can also measure the number of sales made thanks to a specific phone number and use it to calculate how effective your sales representatives are.
In Conclusion
To sum up, call tracking can definitely be used as a marketing tool. While setting up a call tracking system with a virtual phone system can take some time and effort, it is absolutely worth the hassle. After all, using call tracking that way has a number of advantages. For starters, it allows you to identify high-performing marketing methods, saves you large amounts of money, and gives you an easy and effective way to recover lost leads, among other things. So, what are you waiting for? Invest in a call tracking system, start utilizing the data that it provides you with, and watch your sales soar!
If you like the content, we would appreciate your support by buying us a coffee. Thank you so much for your visit and support.
