By John Peterson – We are in a digital era where customers are now looking to meet most of their needs online, including buying and paying for services online. This makes digital marketing an essential marketing technique for businesses as they (more…)
With over 1 billion active users, Instagram is without a doubt one of the most popular social media platforms in the world. It is used by individuals, brands, and businesses to share visual content with their audience. Many brands are using this platform as (more…)
Instagram’s algorithm is a complex beast that has been fluctuating for the past few years. It seems like there are new updates every other day, making it difficult to keep up with its changes. But don’t worry, this article will give you the tools to understand (more…)
By Brijesh Vadukiya – Marketing as a function has been undergoing a drastic transformation for the last couple of decades. Penetration of smartphones, wide access to the Internet, the ubiquity of modern technology, and connected devices, marketing is no longer (more…)
By John Peterson – There is no doubt that Instagram represents one of the most used platforms for marketing nowadays. It has become more successful than any other social media platform, and it is a great tool to get promoted, as a small or a big business. (more…)
If you’re running a small business, with all its challenges and curveballs, it can be exceedingly difficult to find the time in the day to focus on marketing endeavors. And unfortunately, social media is one of the first things small businesses begin to ignore (more…)
The advancement of technology has led to people no longer requiring a physical store for primary purchases. People are increasingly opting for online shopping nowadays because it’s convenient as well as safe. Consequently, most businesses have a (more…)
In the year 2020, we have all attended virtual meetings, given presentations online, and tried to communicate everything through virtual tools. Virtual meetings are surely not a unique concept. However, in the wake of the pandemic, virtual (more…)
