By Brijesh Vadukiya – Marketing as a function has been undergoing a drastic transformation for the last couple of decades. Penetration of smartphones, wide access to the Internet, the ubiquity of modern technology, and connected devices, marketing is no longerrestricted to geographical areas. Moreover, marketing keeps changing since the usage of social media and the internet is growing.
Almost a couple of decades ago, businesses had used flyers, brochures, posters, billboards, and word-of-mouth techniques to promote their products and services. And today, you can imagine what brands do. Brands have become reliant on various online techniques such as social media, paid advertising, email, and many more to promote their business.
Indeed, businesses have started using the above said emerging marketing techniques to grab user’s attention but among them why social media is prevalent. However, marketers often hold a critical debate about why social media creates a huge impact on conversion rate?
Well, the answer lies in this figure. The latest stats show that there are 3.78 billion social media users across the globe in 2021- it equates to 48% of the global population. Social media continues to grow in popularity; this is why it has become a “sweet spot” for brand owners to promote their products.
The number of online users now in billions, so it makes sense for brands to leverage social media channels.
Source: Pew Research Center
Social media marketing has become a premier destination for brands to promote products and services. There are many statistics about social media floating across the Internet, but it has become clear that social media has changed the way businesses and brands connect with their customers.
Furthermore, previously brands were only using social media to post content and communicate with customers. But now it is beyond that. You might have observed how the doorstep food and grocery delivery market has been skyrocketing amid the pandemic.
Keeping in mind this, Facebook has launched a new feature, “order now” and making it easier for customers to order products from the Facebook app. On the other hand, retailers will receive the order in their grocery delivery app; this is how social media improves the customer experience in multiple ways.
Here are several social media statistics that give you better insight into why social media marketing will dominate the world of marketing in the coming years.
- Facebook is the most popular social media platform since its launch. Wir more than 2.32 billion active monthly users, Facebook stands first and allows marketers to play with exciting tools to promote their business. (Pew Research Center)
- Brands are sailing the wave of social media marketing. Over 73% of marketers believe that efforts invested in social media have been “very effective” for their business. (Buffer,2019)
- Social media is gaining huge popularity in terms of impact; more than 54% of social media users research products on social media before making any purchases. (GlobalWebIndex,2018)
- Over 71% of customers recommend products and services to their acquaintances who have had a positive experience with brands on social media. (Lyfe Marketing 2018).
The above statistics look appealing. Irrespective of business size and type, everyone uses social media marketing to bring new customers. Further, social media is cost-effective than other forms of marketing and allows brands to reach customers in a most personalized way.
Popular social media channels like Facebook, Instagram, Twitter, etc., have their reach spread worldwide like fire. As a result, brands use these platforms to reach out to their target audience at a cost-effective rate. Further, brands have realized that their users are “online” and spending a considerable chunk of their time on various social media platforms.
So, without any further fuss, let’s discuss what advantages social media marketing offers to businesses.
No doubt, there are plenty of online and offline marketing strategies, but the beauty of social media is that it is cost-effective and takes less time to spread words about your brands globally. In addition, since everyone can create a business profile on social media for free, it is a cost-effective way to promote your brand. Finally, social media marketing allows you to get a higher return on investment from content marketing to communicating with customers to run paid campaigns.
Half of the population worldwide uses social media every day, so it makes sense for your business to be there where your customers are. Over 60% of Instagram users admitted that they find new products on this platform and purchase. Hence, more and more brands are using various Instagram tools to grow followers.
Social media often grows your website’s traffic; by posting informative and quality content on social media, you are encouraging more people to visit your website and learn more about your products. The more engaging and high-quality content you post, the more traffic you can drive and the more lead generation opportunities you will get.
Social media platforms are the ultimate way to engage and communicate with customers. The more you engage with customers, the more chances they will land on your sales funnel. Set up two-way communication with your customers and assist them whenever they need you. Prompt reply, effective communication is the key to win customers’ hearts and build your brand image.
Traditional marketing methods were also popular but had limitations as they were time-consuming and did not allow brand owners to expand their reach. Social media presence helps businesses to quickly amplify their business reach across the globe. In addition, social media platforms make business more accessible and allow existing customers to be better engaged with their brand.
Social media marketing has the potential to offer a great return to brands while spending less. Hence, social media marketing strategies require solid planning and execution to develop a brand personality. Here we have come up with best practices and tips to help you make the most out of social media.
- Have a goal
- Post consistently
- Be where the customers are
- Add value
- Be engaging
- Be active
- Be careful with captions and hashtags
- Optimize regularly
Now you can imagine easily; the social media best practices vary from business to business; all you need to do is curate the best that can help you build a customer base and grow brand awareness.
Today, businesses need a strong social media presence if they want to survive. It does not matter whether you are running a small mom-and-pop store, medium scale business, or large scale corporation; social media is an essential part of your business activity as it can
- Connect with customers
- Increase brand awareness
- Generate leads
- Boost sales
- Build brand persona
Having three billion active users on social media, it’s no passing trend. So take the initiative, create a profile and start engaging with your customers. In today’s world, if you fail to harness the power of social media marketing, you could lose potential customers and a huge chunk of revenue.
From the above statistics and advantages, you might have realized social media beats out other marketing methods. If you want to be in touch with your customers, social media is the place you should be. In a nutshell, we can conclude that social media marketing is a gateway to the digital world that offers numerous benefits.
Brijesh is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow business.
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