Virtual Private Networks (VPNs) and their technology allows you to securely connect to another network over the internet. In order to keep their online activities private from prying eyes, an increasing number of people and businesses are turning to VPNs.
Though VPNs were initially developed to provide a safe and reliable method of establishing online connections for data protection, they have emerged as a powerful resource for online marketing in recent years. That may sound surprising, but it’s true!
Here are a few examples of how marketers are already putting VPNs to use to grow their businesses and boost their digital presence!
1. Understand Your Audience Better
It is crucial for digital marketers to know their target demographics. This is why it’s so important to put yourself in their position and think like them. Due to geographical constraints, some of your content or advertisements may not be seen.
A virtual private network (VPN) provider will reveal all of those details by checking how your website or targeted search results appear from any place. By putting yourself in the shoes of your customers in the digital world, you can better tailor your strategy to each place.
Knowing your target market’s preferences is essential to developing effective marketing strategies. Therefore, many different areas of study can benefit from this, including product development, search engine optimization, spotting regional trends, and more.
Read: How to Create a Digital Marketing Strategy That Will Generate the Most ROI
2. Better Monitoring of Competitors’ Activity
With a VPN service, you can behave as if you were in the same location as your competition. You can see, for instance, how they approach marketing to customers in various geographical areas and analyze whether they are taking multilingual content live.
You’ll also be able to observe rival businesses in the same way that your customers do. That is not only true for SEO and advertising campaigns, but also for YouTube marketing and finding backlinking opportunities specifically focused on a certain geographic area.
By using a VPN to hide your true location, you can quickly discover where your rivals are running advertising and what kinds of content they are serving. Based on this data, you can direct your market efforts accordingly and produce better results.
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3. Bypass Annoying reCAPTCHA Tests
It’s common knowledge that digital marketers have a serious browsing problem. It’s possible that you conduct thousands of separate searches during the day. For instance, by conducting keyword searches numerous times every day on Google.
Whenever you engage in behavior like that, Google or other services may start to pay closer attention to you. This could cause a notification about “strange traffic from your computer network” to show up. Commonly, they will make you take those tedious reCAPTCHA tests.
A VPN allows you to switch between different servers. Since Google will consider you to be a brand-new user, you won’t have to worry about being subjected to re-CAPTCHAs.When you’re conducting extensive keyword research, these little chores pile up.
Read: How To Choose The Right Software For Your Outbound Marketing Campaign
4. Better Remote Working Capabilities
If you’re an internet marketer who frequently works from unfamiliar locations like a coffee shop, a library, or the park, you need a reliable VPN service. While there are many upsides to the growing trend of remote work, there are also potential security concerns.
Many times, if you operate remotely, you may have to use a free, public WiFi service. You can join one of these networks everywhere Wi-Fi is available, including on public transportation, in hotel lobbies, and in coffee shops and eateries.
It’s a perk of the modern day that we can work from anywhere, but some marketers don’t see the potential downsides of this flexibility. If you subscribe to a reputable VPN, you may safely access sensitive company data with a dedicated IP address.
Photo by Unsplash
5. Access Geo-Restricted Websites
As an internet marketer, you may occasionally need to cross national boundaries in your pursuit of customers. Censorship of the internet has, sadly, tightened in some regions over the past few years. By connecting to different VPN services, you can bypass these restrictions.
Read: Benefits of using VPN while working at Home
This means, using a VPN isn’t only for answering questions like how to watch Disney+ Hotstar in USA or unblocking a movie/TV show on Netflix (one of its most common use-cases). You can use it for accessing any and all kinds of blocked websites.
This particularly comes in handy for marketers when conducting regional competitor analysis, keyword research, spotting regional trends, and creating a strategy that factors in all aspects of locality to produce better results for your digital marketing campaign.
Wrapping Up
While many people think of VPNs as helping ordinary consumers download files, VPNs can also be useful for a broad variety of businesses and tasks. VPNs have many uses, including enhancing internet safety and facilitating international marketing research.
Keep in mind, nevertheless, that not every VPN service is the same. This means you need to do your homework before committing to a VPN service. Pick the one that completely satisfies both your needs and your budget, and comes equipped with a good list of servers.
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