Whether a start-up or an established business, marketing is important for branding and increasing top-of-the-mind recall. Over the years, we have seen many new and innovative branding and marketing strategies used by companies to garner the attentionof their potential buyers and/or clients. Brand awareness and acquiring new customers are difficult, and you should introduce your new business with the right marketing strategy. Some methods work great for any business, and the following segment highlights the same in detail.
· Social media marketing: Social media marketing is one of the best online marketing strategies for start-ups, and you can drive organic traffic from your social media pages and profiles. For example, organic Instagram growth is a great way to strengthen your branding. It is one of the popular marketing strategies that can give you more exposure, and you can use social media to promote your brand at a low cost. You can use multiple social media platforms to promote your brand, including Facebook, Twitter, Instagram, and YouTube. You need to design your online campaigns with useful content, effective design, and a call to action. Remember to optimize your posts with URLs and call-to-action buttons through which people can click and access your product page.
· Referrals: Start-ups on a low budget must consider referral marketing, as people still consider recommendations by family and friends. So think about some ideas where people market your products and services. Moreover, referral programs are cost-effective. You can go for discounts on referring a friend and other such rewards. However, you will need to tell your customers about your Referral Program.
· Email marketing: If you have a restricted marketing budget, you can start with email marketing. It is one of the most cost-effective marketing strategies for start-ups. You can do email marketing even before you launch your product or company. For example, you can send some emails to your potential customers about your new products and use catchy and attractive designs for your email marketing to attract such customers. Offering free trials, demos, and e-books can help you acquire new customers.
· Search Engine Optimization: In addition to social media marketing, optimizing business websites is one key aspect that every business website owner must consider when driving traffic through search engines. According to marketing-related statistics, around 70% of marketers believe that SEO is a far more effective tool than PPC, and more than 13 billion businesses and web publishers benefit from Google’s advertising solutions. 61% of marketers believe that improving the SEO services can have a strong organic presence that will eventually help the business grow.
So, if you are venturing out and starting a new business, don’t worry about marketing costs. Even on a low budget, you can do effective promotion and reach your target audience. All you need to do is be persistent in your marketing effort and have the determination to succeed. Stay motivated and use the right marketing strategy to make your business grow and reap benefits. Apart from the marketing strategies discussed above, you can also go for other very impactful ways like blog marketing, press releases, forums, etc.
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