Did you know that the average person spends six hours a day on the internet? Yet despite this fact, only 46% of small businesses have a website and 41% think they don’t need one. The reality is, if you want to strive in a competitive market, having a websiteis imperative.
Unfortunately, many entrepreneurs don’t have the resources to create and optimize a functional website. Fortunately, IT and technology business loans make it easier for business owners to secure funds to pay for a reputable web developer.
Business websites exist for the following reasons:
- Creation of brand awareness
- Generation of leads and sales
- The marketing of your products and services
- Building credibility
- Control the flow of information and branding
With the number of websites in the World Wide Web, it can be challenging to get your message across and in front of the right audience. Search engine optimization (SEO) makes it possible for your website to rank higher in search engines and drive organic and targeted traffic.
The Undeniable Importance of SEO for a Small Business
How often have you clicked on the second page of Google to find what you were looking for? According to a study by HubSpot, only 25% of internet users scroll past the first page of SERPs. In other words, 75% of people don’t. If your website doesn’t rank highly on search engine result pages (SERPs), your audience will have a hard time finding your site. Another study shows that between 70% to 80% of internet users click on organic results rather than paid ads.
By utilizing the latest technical seo trends, your website can attract and increase organic traffic. Regardless of the type of industry you are in, here are a few reasons why your business should invest in (SEO) search engine optimization.
Read: SEO predictions for 2022 and how you should prepare for them
1. Attract More Customers
The main reason for creating a website for your business is to attract more customers and stand out from the competition. Companies that optimize their websites attract more clients and expand faster than businesses that don’t.
Optimizing your website is one of the most effective and affordable marketing strategies today. SEO can help bring your website to your customers who are actively searching for the products or services you offer. However, keep in mind that SEO is only effective if you apply the right techniques.
2. Building Your Brand
When you rank higher on search engines, more people will see your website and learn about your business. Therefore, you’re able to build brand awareness and credibility. Consumers generally trust companies that have an established online presence than those that don’t. For this reason, it’s important to proactively build brand awareness by investing in SEO. Your website’s ranking on search engines like Google, Yahoo!, or Yelp will play a huge role in making or breaking your business. For instance, if you have a law firm business it will definitely help in building your brand if you utilize SEO. To know about how to take advantage of SEO in your business, read more here.
Read: How to grow your digital brand in the physical world
3. SEO Will Be Around for a Long Time
SEO has been around since the 90s and it will remain on the scene for years to come. Google regularly updates its algorithm and in most cases, they don’t announce the updates beforehand. In fact, they recently announced an update back in March 2019.
Algorithm updates can mess up with your current SEO ranking. It’s important to work with experienced SEO companies that have successfully been through multiple updates to ensure that your ranking won’t suffer in the event of an update.
Be wary of SEO firms that claim to offer ‘instant results’ or ‘first page ranking in weeks’ because this is essentially impossible. Many business owners have fallen for these empty promises and come out on the losing end. Before you choose an SEO firm, make sure to do your research and ask your colleagues for referrals.
4. Keep Up with Competition
One thing’s for sure, you need to invest in SEO because your competitors most certainly are. In response to this marketing reality, the best thing you can do is to maximize your SEO and generate more website traffic.
Read: How to Fully Optimize SEO’s Digital Marketing
5. Boost Your ROI
Marketing your business is not cheap – but it is necessary. It’s hard for small businesses with limited working capital to compete with global brands and bigger companies. Luckily, digital marketing has leveled the playing field.
Digital marketing tools are easier to build and more cost-effective to implement. For example, video marketing is an important part of SEO strategies since it’s easy and cheaper to produce. If you’re looking for cost-effective ways to promote your website, SEO can help. Smaller businesses can now compete with bigger brands through search engine optimization.
Working Capital Loans for Web Development
Keep in mind that SEO will only be effective if you implement the right strategies. So unless you 100% know what you’re doing, you are better off hiring a professional to do the work.
SEO firms and consultants don’t come cheap, which is why most business owners try to optimize their websites by themselves. Working capital loans can provide you with funds to help you pay for the services of reputable SEO consultants and web developers.
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