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A decade ago Search Engine Optimization (SEO) was as simple as adding as many keywords to gain results. Today SEO plays a crucial role in any digital marketing strategy to drive customers to your business website via all online platforms because effective marketing demands it. For optimizing your marketing to its full capacity, SEO is vital for your business to grow.
One of the key advantages of digital marketing is that you can measure, track and adjust your campaigns on the go. For example, if you think your AdWords campaign is not giving the results you expected, you can change the copy, size and content of your ad to receive a different set of results. This same formula can be added to your blogs on your site and play around with it till you reach the best result.
Before spending your marketing budget on a strategy, it’s crucial that you understand what is SEO and get to know all the strategies available for digital marketing.
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SEO is a process of improving your online presence with a collection of tools so that your site ranks higher in search engines. Well, we know the fact that if your site receives more clicks, the more people visit your site and this brings an opportunity for those users to find the service or product that interests them. SEO online marketing is a combination of on-page and off-page strategies that work together to get the job done.
The physical changes that you make on your business website to score a higher range in search engines is known as On pages SEO, such as:
- Content creation
- Keyword targeting
- Page speed optimization
This is opposite to the above strategy where the changes don’t take place on your website. This includes:
- Link building
- Email marketing
- Social media marketing
When you start your SEO marketing, it is a mix of both on-page and off-page to get the best possible results. In this post, I’ll cover a few top SEO digital marketing strategies that will drive more traffic and in return boost sales.
The most obvious advantage of integrating SEO with PPC is that you can use AdWords to find better keywords and optimize for them. Just how you use keyword research for your SEO content, you do keyword for PPC ads. Another advantage why these two strategies work together is that you can use the same keyword list for both campaigns. They are known as the power couple in the world of digital marketing. If you already have a top organic spot for your target keywords, you can double the traffic by winning the bid for a paid ad in search results. This doubles your chances of gaining more attraction to your website and creates more conversions.
Email marketing is on the top digital marketing strategies out there. When creating SEO content for your website, the more people view it, the more attraction it will gain. One great way to get people to your website to read your content is to provide links in your emails. These links will direct email recipients to your website which will help increase conversion. Having the highest ROI of any marketing campaign can be achieved at a very low cost.
As an evolving platform, Social media has changed from a mere communication platform to a highly lucrative marketing channel. Sharing links to your website on your social media platforms is a great way to drive traffic and conversions. Just like email marketing, you can link your social media platforms on your website which is a huge benefit to your SEO campaign which increases brand awareness.
Web design may sound unrelated to SEO but there is a direct relation between them. Google always provides the best results to its users due to the complexity of their ranking algorithm. They ensure every page they rank is providing beneficial information and that the websites are easy to navigate and enjoyable to visit. If you do not have good web design, online visitors wont stay on your website for long. Users navigate away from websites that are not easy to use or mobile friendly and this sends a bad signal to Google. It is very simple, if you want to be ranked higher in search engines, your website should be informative and easy to use.
Tracking and monitoring data of your website is very important. By doing so, you will notice your performance increases and you can make key changes if needed to improve the results. Avoid making several unrelated changes simultaneously so you can always keep track of what drove the performance boost.
Rome wasn’t built in a day and neither will a successful marketing strategy grow your business. Do your research, target your audience and send you great content!
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