5 Reasons Why Digital Marketing Skills are Important for Web Developers

As a web developer, have you ever thought of how digital marketing could help you boost your career? At first glance, digital marketing and web development may seem to be two disparate fields. But knowing both of these is actually a powerfulcombination!

So keep reading, and you’ll find out why!

But first, let’s try to discuss what digital marketing is.

What is digital marketing?

In essence, digital marketing refers to the use of online channels to spread a message online, whether it be for-profit or nonprofit digital marketing. The advent of google suite has greatly impacted the digital marketing landscape especially for nonprofit organizations.

Google suite for nonprofit organizations does wonders when it comes to running campaigns. Gmail makes this process a breeze everytime. Showcase your products using google slides. Always stay on top of your tasks now, thanks google calendar. The opportunities to grow with a google suit are endless and the results are there to show.

Needless to say that the number of people who use the internet today has been unprecedented. As of January 2021, around 4.66 billion people are active internet users, which corresponds to roughly 59.5 percent of the total global population.

These figures show how the internet has become among the largest sources of information for people worldwide. At the same time, these further substantiate the overwhelming demand for digital marketing professionals now, more than ever.

But in general, what exactly are the benefits of digital marketing?

Why Should Web Developers Learn Digital Marketing?

We have already established the foundation of digital marketing and how it helps businesses grow. So let us now take a closer look at why digital marketing skills are essential to you as a web developer.

Read: The Advantages of Working in Digital Marketing

1. You Become More Competitive

For one, you become a more in-demand professional or employee. Having the necessary knowledge and skills to create websites that work would make you more attractive to clients and employers.

As a web developer, you know full well that your main task is to create aesthetically pleasing websites. However, there is immense competition in the market. So there is a need for you to add value to your services.

Among the primary advantages of having a website is generating more leads and organic traffic. Clients not only want to boost their credibility but also their conversation rates. Thus, that is what you would provide to them!

2. It Helps Grow Your Brand

As they always say, how could people avail of your digital products and services if they don’t know who you are? Hence, it comes as no surprise that branding is critical to your success.

For one, branding sets the expectation of your clients. It allows them to know the quality of the websites you build even before hiring you.

For instance, you can portray yourself as an expert in the field by sharing what you learn through blogs and social media. The more you provide relevant and helpful content, the more people will trust you.

Besides, you can even capitalize on the good reviews that you’ve gotten in the past.

According to a survey by BrightLocal, 97% of customers look for online reviews, and 85% trust these reviews as much as they trust peer recommendations.

These are the reasons why digital marketing is vital to your career. In this way, you do not only reach more people but increase your business value as well.

Read: How AI is Changing Digital Marketing

3. You Can Offer Service Bundles

As said earlier, digital marketing is crucial for businesses. So you can take advantage of it by offering service bundles!

For instance, apart from creating the website itself, you can include other services like content marketing, AdWords management, and SEO, among others.

But what are the benefits of service bundling?

First, customers like to get the most out of every purchase. They tend to achieve a cluster of satisfaction in just one go. Therefore, offering service bundles would be highly convenient to them.

Second, studies associate this strategy with increased sales and income as doing so facilitates differentiation. Moreover, customers think that the value they get is way more than the price they pay.

Furthermore, service bundling could be particularly strategic as digital marketing helps improve the quality and performance of a website.

4. It Increases Your Income

Digital marketing helps both website builders for non-profits and for-profits to achieve financial stability. If you’re currently working as a web developer in a company, you can always negotiate for a raise. You can try offering your digital marketing skills to boost the online presence of the company.

On top of that, digital marketing can also help you earn more as a freelancer. It helps you reach more customers and promote your services more effectively.

On a side note, these digital marketing skills will come in handy if you’re planning to launch your own products and services in the future. You can do this for extra income or even as a backup career if you eventually decide to do it full-time.

Read: How to grow your digital brand in the physical world

5. You Get to be a Part of Growing Industry

Statistics show that in 2021, an estimated 4.93 billion people have access to the internet and use it frequently. To give you a little more context, there are about 7.8 billion people in the world today.

With this in mind, the number of people who use the internet will only be growing from here on in. This puts Digital Marketing in the perfect position to grow as an industry on its own.

As more people get into the internet, the opportunity to market to these people gets bigger.

It would be best to start learning skills for digital marketing as soon as possible. Despite the market becoming bigger, the competition is also getting tougher. Being able to do digital marketing as a web developer gives you an edge over your competition.


All in all, digital marketing and web development need to go hand-in-hand with each other.

Digital marketing skills help you add more value to your services, reach a wide range of prospects, and market yourself better.

Hence, learning these digital marketing skills would be a win-win situation anyway. You don’t only enhance your opportunities to earn more, but you also acquire a new skill set which you can use to cater to an ever-growing market.


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