What Is the Essence of the Color Theory in Web Design

Color theory is an important design principle. It is more than just the color wheel consisting of primary and secondary colors. The fact is that color influencesour perception. If you are designing a website, it is crucial that you learn more about color theory. 

With some knowledge about this theory, you will design the perfect website. Take a second to think about how the color palette that you have selected for your website has helped you get the desired response.

Color plays a huge role in online success. If you have been unable to attract attention, create desire, or drive conversions, it might be time that you learn more about color theory. To help you master the concept, this post shares all the fundamental details. Let’s dive in.

Why Website Development Requires Knowledge of Color Theory?

Before we cover the essence of the color theory in web design, it is vital to understand how color influences us. In the simplest words, colors work as a powerful tool to achieve the desired reaction from your customers.

Read: 8 Types of visual aids to use in your marketing strategy 

Colors allow you to evoke certain emotions in visitors to convince them to purchase from you. They do a better job at sending the right message. Besides, judgment is subconsciously based on the color palette. This is why the colors used should be in line with the brand philosophy.

How Can You Use Color Theory for Website Development?

1. Contrast

The contrast in colors reduces eye strain. It helps divide the focus of users into different page elements. The selection of background and text color is the perfect example of how contrast can work in your favor or against it.

As a rule of thumb, it is best to keep things simple. Most successful websites use a light background color and a dark text color. If users struggle with reading what you have to say, you need to change the colors. Otherwise, they would be unable to understand your products or services. 

Read: Content Marketing Strategies: Where to Begin? 

Contrast enables website owners to highlight specific elements of the page. The same principle applies when you highlight a paragraph or sentence when reading a book. When you use different contrasting colors, you get to direct the attention of visitors to certain page elements.

With the right contrast, you get to distinguish what is important. Hence, it is important that you master contrast. Read up on the tips and tricks to learn how color contrast can be done in different ways. 

2. Complementation

Next, you need to consider complementation. It refers to how colors look in front of other colors.

When the colors used are polar opposites, it allows people to think that the colors are visually appealing. Thus, a pleasurable medium is provided so that everyone can easily view the content.

Without proper complementation, people will experience eye strain. This is why you need to make sure that perfect complementation of colors is provided. It will help ensure that there is a balance of vision.

Through complementation, you get to learn how to use more sophisticated color combinations.

When the complementation is visually appealing, you will be able to achieve the desired result. Whether you want visitors to purchase your products or leave a comment, complementation will prove helpful.

3. Vibrancy

Vibrancy in colors can also be used to make viewers feel more energetic. Even a simple design would come to life when you use brighter colors. If you want your website to elicit an emotional response from visitors, you can opt for more vibrant colors.

Read: How to grow your digital brand in the physical world

On the other hand, if you go for darker shades, they would create a more relaxed ambiance. Thus, visitors will have an easier time focusing on other website elements. We associate the color with just about everything. For instance, nobody would take red roses to someone’s funeral.

By using vibrant colors, you get to make viewers feel more enthusiastic about your brand and products. Test different colors to see which combination works best for you.

Color and Its Emotional Implications

Now that we have looked at how color theory can be used for website development, it is important to look at the emotional implications of colors. We link colors with emotions. With the right color, you get to create the right mood. 

When it comes to color definitions, culture plays a major role. In Western psychology, the following colors have different meanings.  

1. Red Highlights Importance, Youth, and Power

Red is considered to be one of the most popular colors. It is associated with power and passion. The best thing about red is that it attracts the most attention. Hence, it is widely used for important reminders and warnings. 

An over-door inappropriate use of the color could incite overstimulation and anger, which is why it is best to use red sparingly. It would help ensure that its power is maintained.

2. Green Covers Environmental, Financial, Growth, and Stability Themes

Green is commonly associated with the environment and finance. It offers a bridge between warm and cold colors. By using green, you get to create a relaxing effect. Green is formed by the combination of yellow and blue. This means that it contains both of their characteristics.

Read: What is really important in Web Design in 2020

If your product or service offers tranquillity, balance, and stability, green might be the ideal color for your website.  

3. Purple Means Mystery, Romance, and Luxury

Finally, if you want to use the color purple, you should know that it is mostly associated with luxury and royalty. 

If your product or service is for the wealthy or those that want to experience royalty, it might be just the color that you need to use. A lighter shade depicts romance, whereas a darker shade is used for luxury and mystery. 

The Essence of the Color Theory in Web Design

Once you have read about the basics of color theory, you will be able to create the perfect website. Remember, every color has a meaning. It all comes down to how you use it. A combination of contrast, complements, and vibrancy can help you evoke the desired reaction. 


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arslan hassan

Arslan Hassan is an electrical engineer with a passion for writing, designing, and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologics Solutions.

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